The new Sensory Bubbler's are calming accessories for the home, classroom or office.  Featuring colourful, soothing droplets which fall once the product is flipped - perfect for stress relief, mindfulness and relaxation.  Read all about it here as published in...

Brainstorm features in the latest Toy World Science and Nature article about how toys help children understand more about the world around them.  Read all about it here.

Brainstorm are celebrating 10 years of distributing the best and top-selling hatch'n'grow product Aqua Dragons.  Supported with TV and Digital advertising throughout the UK and Ireland - you can read more about it here as published by Toy World. In...

We are delighted to announce that EUGY has been awarded Best Boys Craft Kit (ages 8-11) in the Creative Play Awards.  The awards recognise the best products available to enhance creative development in young children and the factors which are...

My Very Own Fairy Jar has featured in the Toys R Us Uk Top Toys for Christmas 2022.  Read more about it here as published by Toy World. The award-winning Fairy Jar is a lovely 3 in 1 activity set...

The products were given STEAM accreditation from Dr Gummer’s Good Play Guide in partnership with the Toy Association. The StikBot range was stringently assessed and scored ‘excellent’ across the prime STEAM attributes whilst KLIKBOT also scored highly in the report,...

EUGY creators, Dodoland, are not only committed to the sustainability of the product, but also supporting fundraising efforts for causes that are crucial to the sustainability of certain species and our planet. EUGY gives back by partnering with various wildlife...

This Easter we are again supporting key distribution lines including Aqua Dragons, StikBot and KLIKBOT with TV and digital ad campaigns running throughout April.  Read more about it as published here in Toy World.

The Red Dot Design Awards are an internationally recognised symbol of design excellence having categories for international product design, branding and communication, and design concept. We are delighted to announce that EUGY has won the international product design category.  Read...

Brainstorm are pleased to announce that they are working towards a net-zero target by the end of 2022.  Plastic free packaging is currently being phased in to all of our products and this will be followed by other initiatives throughout...

EUGY's creators Dodoland, based in New Zealand, talk to Products of Change about the brand and how it is leading the global collectables market into a bright, new, sustainable future.  To read more see the article here.

We recently entered our Christmas EUGY lines and My Very Own Fairy Jar into the Blog On 2021 toy awards and are pleased to have been awarded third place in Christmas themed toys and Imagination toys respectively.  Read more about...