We were delighted to win the Toy Fair Hero Award in the Kidult category at London Toy Fair.  For more information on the winners click here.

EUGY goes from strength to strength and it's eco-credentials lead the way in sustainable toys.  Read the article published here in Toy World.

Brainstorm is celebrating 30 years in business with a move to bigger premises.  To read more about it click here as published by Toy World.

Halftoys is expected to spark curiosity with a minimailst design that belies the collection's unique play value.  Read more about it here as published by Toy World.

Freak Marbles, from World Alive, is the new spin on one of the world’s oldest toys and has been extremely well received at the launch at London Toy Fair.  Read more about it here as published by Toy World.

We are excited to be launching the brand new Greepz horror plush range in 2025. These spooky characters have changing lenticular faces and initially there will be six styles of Greepz and six smaller Greeplingz characters.  Read more about it...

We are delighted to announce that Water Art has won the Creative Play Award in the Painting/Colouring/Modelling 4-7 years category as published here by Toy World.  Sales of the line have gone from strength to strength since launching earlier in...

We are delighted to showcase our fantastic EUGY and The Original Glowstars Company lines in specially designed bespoke POS at the Hamleys Regent Street Store.  Read more about it here as published in Toy World.

ZINKEEZ are a sensory fidget toy that are endless stretchy, flexy and squeezy fun. Do tricks by walking them across your desk, bounce them and squeeze them for tension relieving fun.  The product is “certified fresh” made from a blend...

Following the success of the EUGY instore event days, we have created a promotional offering for retailers to demonstrate our other arts and crafts lines: Water Art and Create N Colour.  Read more about it here as published by Toy...

Great to receive lots more awards at BLOGON UK.  Our brand new Outdoor Adventure Metal Detector won gold in the Outdoor category, whilst EUGY came 2nd in collectibles, Water Art got bronze in Creativity and Crafts and Sensory Shakers also...

This time our Sales and Marketing Director Nick Saunders has been awarded the 'Friends of Toymaster' Award at the annual May show.  Paul Reader presented the award and commented that Nick goes above and beyond to support Toymaster and the...