Amazing NEW Water Art launched at Toy Fair

We were delighted to launch the fantastic new Water Art line at Toy Fair.  Visitors to our stand were amazed with the magical water creations from this unique crafting activity.  The fun sensory toy encourages kids to use their own...

Brand NEW craft line Create N Colour

Brainstorm is excited to launch the brand new eco-friendly craft line Create N Colour at Toy Fair.  Construct your own cute 3D models with an added wow factor. Build the sustainably sourced wood models then paint with water using the...

Brainstorm Targets Sustainability Goals

Brainstorm has made great strides in its sustainability efforts with crucial reductions across the business.  Reducing plastic packaging across all ranges with the aim to eradicate single-use plastic from all products.  Read more about it here as published in Toy...

Download EUGY’s Free Wallpapers

We are delighted to share these new EUGY wallpapers for use on your desktop, laptop or mobiles.  Just click here to link through to the stunning designs.

Aqua Dragons tops the ‘hatch and grow’ category

World Alive’s, Aqua Dragons brand continues to top the hatch and grow category and is one of the highest ranked brands in the science aisle. In the UK & ROI it ranks as one of Brainstorm’s top-selling brands.  Having distributed...

Goodbye and thank you to Rosanne

Brainstorm said goodbye to retiring director Rosanne Kenealy at the end of June.  Rosanne founded Dowling Magnets in 1995 and was a key member of the buyout team in 2003 when the company changed it's name to Brainstorm.  Rosanne will...

Brainstorm launches new Sensory Bubblers range

The new Sensory Bubbler's are calming accessories for the home, classroom or office.  Featuring colourful, soothing droplets which fall once the product is flipped - perfect for stress relief, mindfulness and relaxation.  Read all about it here as published in...

Science and Nature news in Toy World

Brainstorm features in the latest Toy World Science and Nature article about how toys help children understand more about the world around them.  Read all about it here.

Aqua Dragons 10 year anniversary

Brainstorm are celebrating 10 years of distributing the best and top-selling hatch'n'grow product Aqua Dragons.  Supported with TV and Digital advertising throughout the UK and Ireland - you can read more about it here as published by Toy World. In...

EUGY wins at Creative Play Awards 2022

We are delighted to announce that EUGY has been awarded Best Boys Craft Kit (ages 8-11) in the Creative Play Awards.  The awards recognise the best products available to enhance creative development in young children and the factors which are...