We were delighted to launch the fantastic new Water Art line at Toy Fair. Visitors to our stand were amazed with the magical water creations from this unique crafting activity. The fun sensory toy encourages kids to use their own imagination as well as getting creative. Read more about it here as published in Toy World.
Author: Debra Tiffany
Brand NEW craft line Create N Colour
Brainstorm is excited to launch the brand new eco-friendly craft line Create N Colour at Toy Fair. Construct your own cute 3D models with an added wow factor. Build the sustainably sourced wood models then paint with water using the refillable water brush provided. Sit back and watch the colourful design magically appear. Let it dry and paint again and again. Read more about it here as featured in Toy World.
See The World Through Others’ Eyes in Christmas Top Ten
We were delighted to read that our Brainstorm Toys product ‘See The World Through Others’ Eyes’ has been included in Wicked Uncle’s top ten toys for Christmas list. Known for choosing unusual but fun products, Wicked Uncle get kids to test every toy before it goes on their website! Read more about it here as published in Toy World.
Brainstorm Targets Sustainability Goals
Download EUGY’s Free Wallpapers
We are delighted to share these new EUGY wallpapers for use on your desktop, laptop or mobiles. Just click here to link through to the stunning designs.
EUGY reaches £10 million retail sales in the UK since launch
Brainstorm launched the eco-friendly craft brand EUGY in the UK and ROI in 2019 and since then its popularity has grown, reaching £10 million in retail sales this year (2023). EUGY’s longevity as a staple collectable looks assured due to it’s eco-credentials and the new SKUs consistently added to the range. Read more about it here as published by Toy World.
Aqua Dragons tops the ‘hatch and grow’ category
World Alive’s, Aqua Dragons brand continues to top the hatch and grow category and is one of the highest ranked brands in the science aisle. In the UK & ROI it ranks as one of Brainstorm’s top-selling brands. Having distributed the line for over 10 years, the brand goes from strength to strength. Read about it here as published by Toy World.
Goodbye and thank you to Rosanne
Brainstorm said goodbye to retiring director Rosanne Kenealy at the end of June. Rosanne founded Dowling Magnets in 1995 and was a key member of the buyout team in 2003 when the company changed it’s name to Brainstorm. Rosanne will be very much missed by her colleagues but is wished every happiness in her retirement. Pictured here with colleague Lucy Preston (on the right) who will be taking over the Product Development role. Read about it here in Toy World.
Brainstorm launches new Sensory Bubblers range
The new Sensory Bubbler’s are calming accessories for the home, classroom or office. Featuring colourful, soothing droplets which fall once the product is flipped – perfect for stress relief, mindfulness and relaxation. Read all about it here as published in Toy World.
Science and Nature news in Toy World
Brainstorm features in the latest Toy World Science and Nature article about how toys help children understand more about the world around them. Read all about it here.
Aqua Dragons 10 year anniversary
Brainstorm are celebrating 10 years of distributing the best and top-selling hatch’n’grow product Aqua Dragons. Supported with TV and Digital advertising throughout the UK and Ireland – you can read more about it here as published by Toy World.
In addition a fun and educational animated video has been produced to create a memorable experience of Aqua Dragons for kids – read more about it here.
EUGY wins at Creative Play Awards 2022
We are delighted to announce that EUGY has been awarded Best Boys Craft Kit (ages 8-11) in the Creative Play Awards. The awards recognise the best products available to enhance creative development in young children and the factors which are beneficial to the consumer when making purchasing decisions. Read more about it here as published in Toy World.