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EUGY reaches £10 million retail sales in the UK since launch

Brainstorm launched the eco-friendly craft brand EUGY in the UK and ROI in 2019 and since then its popularity has grown, reaching £10 million in retail sales this year (2023).  EUGY’s longevity as a staple collectable looks assured due to it’s eco-credentials and the new SKUs consistently added to the range.  Read more about it here as published by Toy World.

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Goodbye and thank you to Rosanne

Brainstorm said goodbye to retiring director Rosanne Kenealy at the end of June.  Rosanne founded Dowling Magnets in 1995 and was a key member of the buyout team in 2003 when the company changed it’s name to Brainstorm.  Rosanne will be very much missed by her colleagues but is wished every happiness in her retirement.  Pictured here with colleague Lucy Preston (on the right) who will be taking over the Product Development role.  Read about it here in Toy World.

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Aqua Dragons 10 year anniversary

Brainstorm are celebrating 10 years of distributing the best and top-selling hatch’n’grow product Aqua Dragons.  Supported with TV and Digital advertising throughout the UK and Ireland – you can read more about it here as published by Toy World.

In addition a fun and educational animated video has been produced to create a memorable experience of Aqua Dragons for kids – read more about it here.

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EUGY wins at Creative Play Awards 2022

We are delighted to announce that EUGY has been awarded Best Boys Craft Kit (ages 8-11) in the Creative Play Awards.  The awards recognise the best products available to enhance creative development in young children and the factors which are beneficial to the consumer when making purchasing decisions.  Read more about it here as published in Toy World.

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My Very Own Fairy Jar features in Toys R Us Top Toys for Christmas

My Very Own Fairy Jar has featured in the Toys R Us Uk Top Toys for Christmas 2022.  Read more about it here as published by Toy World.

The award-winning Fairy Jar is a lovely 3 in 1 activity set that combines craft with imagination and light-up bedroom decor enabling children to create their beautiful fairy world then light it up.  There is also a secret code which unlocks lot of online fairy activities such as making edible wands, fairy energy balls, fairy outfits and more.