Author: Debra Tiffany

We are delighted to showcase our fantastic EUGY and The Original Glowstars Company lines in specially designed bespoke POS at the Hamleys Regent Street Store.  Read more about it here as published in Toy World.

ZINKEEZ are a sensory fidget toy that are endless stretchy, flexy and squeezy fun. Do tricks by walking them across your desk, bounce them and squeeze them for tension relieving fun.  The product is “certified fresh” made from a blend including 40% wheat straw. Crafted with the highest quality standards the toy is not only environmentally conscious but also safe and reliable.  Read more about it here as published in Toy World.

Following the success of the EUGY instore event days, we have created a promotional offering for retailers to demonstrate our other arts and crafts lines: Water Art and Create N Colour.  Read more about it here as published by Toy World.

Great to receive lots more awards at BLOGON UK.  Our brand new Outdoor Adventure Metal Detector won gold in the Outdoor category, whilst EUGY came 2nd in collectibles, Water Art got bronze in Creativity and Crafts and Sensory Shakers also bronze in the Sensory category. A great show to see kids hands on with the products.  Read more about it here as published by Toy World.

This time our Sales and Marketing Director Nick Saunders has been awarded the ‘Friends of Toymaster’ Award at the annual May show.  Paul Reader presented the award and commented that Nick goes above and beyond to support Toymaster and the Independent sector.  Read more about it here as published in Toy World.

We are delighted to announce that EUGY won the Arts and Craft of the year award at the Stationery Show.  With its eco-friendly credentials and collectability factor it is easy to see how this was chosen as the winner!  To read more about it as published by Toy World please click here.

We were delighted to launch the fantastic new Water Art line at Toy Fair.  Visitors to our stand were amazed with the magical water creations from this unique crafting activity.  The fun sensory toy encourages kids to use their own imagination as well as getting creative.  Read more about it here as published in Toy World.

Brainstorm is excited to launch the brand new eco-friendly craft line Create N Colour at Toy Fair.  Construct your own cute 3D models with an added wow factor. Build the sustainably sourced wood models then paint with water using the refillable water brush provided. Sit back and watch the colourful design magically appear. Let it dry and paint again and again.  Read more about it here as featured in Toy World.

We were delighted to read that our Brainstorm Toys product ‘See The World Through Others’ Eyes’ has been included in Wicked Uncle’s top ten toys for Christmas list.  Known for choosing unusual but fun products, Wicked Uncle get kids to test every toy before it goes on their website! Read more about it here as published in Toy World.

Brainstorm has made great strides in its sustainability efforts with crucial reductions across the business.  Reducing plastic packaging across all ranges with the aim to eradicate single-use plastic from all products.  Read more about it here as published in Toy World and a further article here.

We are delighted to share these new EUGY wallpapers for use on your desktop, laptop or mobiles.  Just click here to link through to the stunning designs.

Brainstorm launched the eco-friendly craft brand EUGY in the UK and ROI in 2019 and since then its popularity has grown, reaching £10 million in retail sales this year (2023).  EUGY’s longevity as a staple collectable looks assured due to it’s eco-credentials and the new SKUs consistently added to the range.  Read more about it here as published by Toy World.